TLMI Conference

TLMI is a professional organization dedicated to networking and knowledge sharing within label and package printing industries. Every year they have a large conference called the “Annual Meeting” where members and guests attend to learn about the latest label printing industry trends and technologies. Avery Dennison hosted the 2020 Annual Meeting and it was my role to develop the branding for it.

365 by Whole Foods Market

Whole Foods Market’s private label grocery brand is called 365 Everyday Value. It’s what Up & Up is to Target or what Great Value is to Walmart. In 2015, Whole Foods Market announced their newest project, 365 by Whole Foods Market, a smaller-store concept where value meets quality. Since then, they’ve launched twelve 365 stores nationwide. This is a case study for a proposed brand redesign. The ask was to update the current 365 by Whole Foods Market brand to feel more modern, fresh and fun to attract a younger, health-conscious, budget-wise customer.

Whole Foods Market Branding

In collaboration with my team, I created new global brand standards for Whole Foods Market that are currently being rolled out nationally.

GSD&M Party

South by Southwest party collateral inspired by vintage fireworks packaging.

Video Work

Ross Dress for Less Pitch video featuring GSD&M employees to win a multimillion dollar business deal (it worked). In addition to developing a look and feel for the video as well as…

Southwest Airlines

Design and art direction for the revamped Southwest Airlines Rapid Rewards program with creative direction from Mike Ferrer.

Rooftop Honey

Fun fact, GSD&M literally has honey made ontop of their roof. So we took that delicious, fresh honey, branded and packaged it and gifted it to all of our clients and vendor partners.