TLMI is a professional organization dedicated to networking and knowledge sharing within label and package printing industries. Every year they have a large conference called the “Annual Meeting” where members and guests attend to learn about the latest label printing industry trends and technologies. Avery Dennison hosted the 2020 Annual Meeting and it was my role to develop the branding for it.
Whole Foods Market’s private label grocery brand is called 365 Everyday Value. It’s what Up & Up is to Target or what Great Value is to Walmart. In 2015, Whole Foods Market announced their newest project, 365 by Whole Foods Market, a smaller-store concept where value meets quality. Since then, they’ve launched twelve 365 stores nationwide. This is a case study for a proposed brand redesign. The ask was to update the current 365 by Whole Foods Market brand to feel more modern, fresh and fun to attract a younger, health-conscious, budget-wise customer.