Graze & Co
I developed a unique and timeless brand for this charcuterie business that sources and assembles high-quality boards, boxes and tables for their customers. The logo depicts the act of grazing with the…
Illustration
Labelexpo
As Lead Designer, I set the design direction for Avery Dennison's Labelexpo 2022 booth. The goal was to create a large, inviting, beautiful and informative booth that draws people in and allows…
Whole30
Working with Thrive Market, I helped the Whole 30 program launch their new line of sauces, dressings and marinades. The challenge was to stick with Whole 30’s already established visual identity but also push their brand into a fresh, new space.
Video Work
Ross Dress for Less Pitch video featuring GSD&M employees to win a multimillion dollar business deal (it worked). In addition to developing a look and feel for the video as well as…
Hillcrest Animal Hospital
I provided the client with a bold and colorful website design that sets them apart from their competitors.
365 by Whole Foods Market
Whole Foods Market’s private label grocery brand is called 365 Everyday Value. It’s what Up & Up is to Target or what Great Value is to Walmart. In 2015, Whole Foods Market announced their newest project, 365 by Whole Foods Market, a smaller-store concept where value meets quality. Since then, they’ve launched twelve 365 stores nationwide. This is a case study for a proposed brand redesign. The ask was to update the current 365 by Whole Foods Market brand to feel more modern, fresh and fun to attract a younger, health-conscious, budget-wise customer.
Whole Foods Market Branding
In collaboration with my team, I created new global brand standards for Whole Foods Market that are currently being rolled out nationally.