Working with Thrive Market, I helped the Whole 30 program launch their new line of sauces, dressings and marinades. The challenge was to stick with Whole 30’s already established visual identity but also push their brand into a fresh, new space.
A range of projects completed for Avery Dennison.
Hillcrest Animal Hospital
365 by Whole Foods Market
Whole Foods Market’s private label grocery brand is called 365 Everyday Value. It’s what Up & Up is to Target or what Great Value is to Walmart. In 2015, Whole Foods Market announced their newest project, 365 by Whole Foods Market, a smaller-store concept where value meets quality. Since then, they’ve launched twelve 365 stores nationwide. This is a case study for a proposed brand redesign. The ask was to update the current 365 by Whole Foods Market brand to feel more modern, fresh and fun to attract a younger, health-conscious, budget-wise customer.
Whole Foods Market
A variety of projects completed while at Whole Foods.
Whole Foods Market Branding
In collaboration with my team, I created new global brand standards for Whole Foods Market that are currently being rolled out nationally.
South by Southwest party collateral inspired by vintage fireworks packaging.