I developed a unique and timeless brand for this charcuterie business that sources and assembles high-quality boards, boxes and tables for their customers. The logo depicts the act of grazing with the hands playfully grabbing the letters and intentionally doesn’t show a charcuterie board which is overused imagery for this industry. The accompanying illustrations and patterns further bring the brand to life and reinforce the communal act of “grazing” on bites of food.
Graze & Co
Branding for a Columbus-based charcuterie business.
Services: Brand Identity, Design, Illustration, Copywriting, Creative Direction