Booth & website design for Labelexpo Americas 2022

Services: Creative Direction, Design, Web, Video and Print

As Lead Designer, I set the design direction for Avery Dennison’s Labelexpo 2022 booth. The goal was to create a large, inviting, beautiful and informative booth that draws people in and allows for important conversations between visitors and booth workers to happen. This was achieved by thoughtfully planning an executing every aspect of the booth from physical space, wall graphics to digital interactions.

building a sustainable and resilient future.

Scroll through the images below to virtually experience the booth.

In addition to designing the booth, I also designed the accompanying landing page for the event and created four, quick, engaging videos for each sub section on the page.

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The results

834 Leads generated

75+ Scheduled customer meetings

500 Attendees at customer event

75% Share of voice during Labelexpo

90 Qualified leads for sustainable materials

80+ Attendees for educational seminars