Smithers-Oasis

Smithers-Oasis is a leading global manufacturer and marketer of floral foam and floral accessory products.

Services: Art Direction & Design
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Product Guide Redesign

Smithers-Oasis’ previous product guide was difficult for readers to use. Through user testing and research, I overhauled the product guide and organized the information in a more user friendly utilitarian manner.

Still Life Photography

One of the biggest problems Smithers-Oasis faced was that all of their photography was of florals covering up their actual products. Many people don’t realize that underneath that beautiful bouquet or floral arrangement is green floral foam. My team and I suggested we create engaging stylized still life photos of their bare products to solve this problem.

Before and After

Case study video of the old product guide compared to the new redesigned guide.

Mother’s Day Promotional Materials

Mother’s Day Lookbook

A lookbook for of arrangement ideas for florists to offer their customers for the Mother’s Day holiday. All arrangements shown were creating using Smithers-Oasis products. The client gave me 30 arrangement photos and I parsed them into thematic categories and based on color and overall aesthetic of the piece.

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