Eternal Equinox

Digital Prototypes

Logo design, brand development and label design for a fictional cosmetics brand to showcase Avery Dennison’s holographic label material.

Services: Design, Illustration, Brand Identity, Packaging Design

The brief: Design labels for a line of cosmetics using Avery Dennison holographic label material.

Designery fluff stuff: A celestial/etherial/astrological route felt like it paired perfectly with the rainbow luminescent material. I designed a sun goddess icon inspired by ancient anthropomorphic depictions of the sun. The name Eternal Equinox seemed very fitting for a new-wave hippie cosmetic brand since equinox marks the change of a season, eternal equinox translates to eternal change which is what makeup allows you to do. OoOo… See what I did there?